BTS Leads October Advertisement Model Brand Rankings

The Korean Business Research Institute has published its October brand reputation rankings for advertisement models. BTS stayed at the top, RESCENE held second place, and Lim Young Woong remained third. The institute based the rankings on consumer behavior data gathered from September 5 to October 5.

BTS recorded a brand reputation index of 4,009,253, up 1.96 percent from September. Its keyword analysis highlighted “ARMY,” “ARIRANG,” and “ambassador.” The group’s leading related terms included influence, fan loyalty, and being highly influential. The analysis also found that 93.85 percent of reactions to BTS were positive.

RESCENE kept second place with an index of 3,716,679, an 8.42 percent increase from the previous month. Lim Young Woong placed third with an October index of 1,519,748. To create the rankings, the institute assessed participation, communication, media, and social values for popular advertisement models. The results therefore combine several measures drawn from the collected consumer behavior data, rather than reflecting a single category alone.