BTS Leads October Advertising Model Brand Reputation Rankings

BTS took the top spot in the Korean Business Research Institute’s October 2026 advertising model brand reputation rankings. Its index reached 4,009,253, a 1.96% rise from the previous month. RESCENE placed second with 3,716,679, up 8.42%, while Lim Young Woong ranked third with 1,519,748, down 7.80%. IVE and Kim Do Young rounded out the top five; Kim Do Young’s index rose 23.44% month over month.

The institute’s director said BTS’s link analysis highlighted terms associated with ripple effect, loyalty and influence. “ARMY,” “ARIRANG” and “ambassador” were among the leading keywords, and BTS had a positive sentiment ratio of 93.85%. The rankings also included BLACKPINK, Go Youn Jung, Shin Min Ah and Son Heung Min among the top 10.

The analysis measured participation, media, communication and community indexes using 36,412,268 pieces of advertising model brand data collected from September 5 to October 5. That was 4.29% more data than in the previous month’s analysis. The October assessment covered a broad range of public figures and groups, with 30 names included in the published ranking.