Chiikawa Mascots Appeared on M Countdown as Film Opened in Korea

Chiikawa characters appeared in mascot costumes during the October 1 broadcast of M Countdown. The stage brought the popular Japanese manga’s characters to the K-pop music program, where their appearance drew viewers’ attention.

The appearance came as Chiikawa the Movie: The Secret of the Mermaid Island opened in Korea on September 30. The film topped the domestic box office upon release, and it had surpassed 10 million viewers domestically, according to the source.

M Countdown’s production team said it took an interest in Chiikawa because the characters are popular with K-pop fans, the program’s main audience. The team also explained that it considers what content viewers are currently interested in and looks for ways to present it through M Countdown’s format. The explanation offered a look at how the characters’ stage appearance came together.