IVE Takes Second Place in This Month’s Girl Group Brand Rankings

The Korean Business Research Institute has released its latest brand reputation rankings for girl groups. RESCENE stayed in first place, while IVE moved up to second.

IVE recorded a brand reputation index of 4,679,810. Its score was 15.78 percent higher than in the previous month. The rankings were based on an analysis of consumer participation, media coverage, interaction and community indexes.

The institute used big data collected from September 11 to October 11 for the analysis. The available ranking details identify RESCENE as the group at the top and give IVE’s position and index score; they do not provide further placements or scores.