JYP Entertainment Withdraws From Godeok Headquarters Project

JYP Entertainment has withdrawn from its plan to build a new headquarters in Godeok-dong. The company announced the decision on October 8, saying it had made efforts to continue with the project after learning in April 2026 about a land-use change in front of the proposed site.

JYP said it held multiple consultations with SH Corporation and the Gangdong District Office. It also reported that SH Corporation responded on August 31, 2026, that the land-use change had no procedural issues and that restoring the area as a park was not possible. The company said the change affected key environmental conditions it uses to assess the project.

In reaching its decision, JYP said it reviewed several factors, including the circumstances of leased buildings apart from its current headquarters. It concluded that proceeding with the Godeok construction plan was no longer feasible. The company’s announcement confirms the cancellation of this proposed headquarters project, but the source does not provide details about any alternative plans.