JYP Faces Criticism Over Female Groups’ Season’s Greetings Concepts

JYP Entertainment is facing criticism over the concepts presented for its female idol groups’ upcoming season’s greetings. The discussion has focused on TWICE and ITZY, while the source also lists NiziU among the girl groups under the company. Critics have described the company’s actions as misogynistic, though the available details center on TWICE’s concept.

TWICE’s 2027 Season’s Greetings is titled Spotless, and its teaser image was shared with the group’s name and the product title. The concept involves cleaning, a detail that prompted anger among some viewers. The announcement also gave a preorder window running from October 6 to October 14, 2026, with the times specified in Korea Standard Time.

JYP is beginning to introduce and preview the next season’s greetings as the end of the year approaches, following a practice also seen at other K-pop companies. The provided details do not describe a specific ITZY concept or explain the criticism directed at that group, so the discussion around the teaser remains focused here on TWICE’s cleaning-themed presentation.