LISA Fronts Nike Sportswear’s Moon Shoe Campaign

LISA stars in a new Nike Sportswear campaign for the Moon Shoe. In the campaign images, she wears the low-profile shoe in red on a lunar landscape and plants a Nike Sportswear flag on a raised platform. The campaign presents the scene as her own moon landing.

The Moon Shoe began as an experimental prototype created in Nike co-founder Bill Bowerman’s kitchen. The source describes the design as part of Nike’s history of trying new ideas and refining them. The campaign’s soundtrack is “Mister Magic Moon,” a 1964 release by The Kim Sisters with Joe Tanner’s Orchestra. The group is described as the first Korean musical act to achieve global success, predating the use of the term “K-pop.”

The music connects an earlier generation of Korean performers with a current global artist. Nike’s Moon Shoe is available in seasonal colorways through the company’s website and select retailers around the world. The campaign is part of LISA’s work as a Nike partner.