RESCENE Leads Rookie Idol Group Brand Reputation Rankings

The Korean Business Research Institute has published its latest brand reputation rankings for rookie idol groups. RESCENE remained in first place, recording a brand reputation index of 8,057,217. Its score was up 8.04 percent from September, according to the institute’s analysis.

The rankings were based on big data gathered from September 1 to October 1. The institute assessed consumer participation, media coverage, interaction and community awareness indexes to determine the groups’ standings. In RESCENE’s keyword analysis, “LOVE ATTACK,” “trot” and “college festival” were among the phrases with the highest rankings.

Related terms most strongly associated with RESCENE included “surpass,” “sold out” and “root for.” The institute’s positivity-negativity analysis found that positive reactions accounted for 94.97 percent of the group’s results. The available ranking announcement identifies RESCENE as the leader and shares its index details, but does not provide further group placements in the information reported here.