RESCENE Leads September Star Brand Reputation Rankings

The Korean Business Research Institute has released its star brand reputation rankings for September. RESCENE held the top position, continuing its run at the head of the list, according to the results published by the institute.

The rankings are based on an analysis of media coverage, consumer participation, interaction and community awareness indexes. The institute used big data collected between August 29 and September 29 to assess the stars included in its monthly rankings.

RESCENE recorded a brand reputation index of 10,516,714. That score was 3.31 percent higher than the group’s August result. The published information identifies RESCENE as the leader and gives its score and month-to-month change; it does not provide further ranking positions or scores in the supplied details.