RESCENE Tops This Month’s Rising Singer Brand Reputation Rankings
The Korean Business Research Institute has released its monthly brand reputation rankings for rising singers. RESCENE held the top position, earning a brand reputation index of 6,750,110. The announcement identifies the group as the list’s leading act for this month.
The rankings were based on big data gathered from September 27 to October 27. The institute assessed media coverage, consumer participation, interaction and community awareness indexes for rising singers. These four measures formed the basis of the reported rankings, according to the announcement.
The source does not provide further ranking positions or scores, so the available details center on RESCENE’s result and the analysis period. The rankings offer a monthly snapshot based on the institute’s selected data and categories; the report does not explain how individual measures contributed to RESCENE’s total index. No additional placements are specified in the announcement.
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Four-member SM Entertainment group behind "Next Level," "Spicy," and "Supernova."
- Korean name: 에스파
- Agency: SM Entertainment
- Debut: November 17, 2020
- Fandom: MY
- Members: Karina, Giselle, Winter, Ningning
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Summary based on reporting by Soompi.