RESCENE’s Woni Leads September Individual Idol Brand Reputation Rankings

The Korean Business Research Institute has published its September brand reputation rankings for individual idols. RESCENE’s Woni remained at the top of the list, receiving a brand reputation index of 7,859,086.

The rankings were based on consumer participation, media coverage, interaction, and community awareness indexes. The analysis examined big data collected from August 23 to September 23 and covered 1,735 idols. Woni’s score increased by 13.05 percent compared with the previous month.

Keywords most strongly associated with Woni included “superstar” and “Like Woni,” according to the analysis. Her leading related terms were “cute,” “like,” and “root for.” The positivity-negativity review also found that 94.58 percent of reactions connected to Woni were positive.