Woni Tops October Individual Idol Brand Reputation Rankings

The Korean Business Research Institute has released its October brand reputation rankings for individual idols. RESCENE’s Woni held the top position, and BTS’s Jimin remained in second place, according to the results.

The institute assessed 1,735 idols using big data collected from September 21 to October 21. Its analysis covered consumer participation, media coverage, interaction, and community awareness indexes. Jimin received a brand reputation index of 8,361,896, a 22.15 percent increase from his score the previous month.

The rankings reflect the institute’s analysis of these four indexes over the stated collection period. The source identifies Woni as the first-place idol and Jimin as the second-place idol, but does not provide further ranking details here.