Jennie Joins Lotte Department Store as Its New Advertising Model

Lotte Department Store has signed BLACKPINK’s Jennie as its advertising model, while Annie of Allday Project has become a de facto face of Shinsegae without a formal ambassador role.

Full story on KpopBlog: https://thekpopblog.com/news/jennie-joins-lotte-department-store-as-its-new-advertising-model

Source: The Korea Herald

Talking points:
• What might Jennie bring to Lotte’s advertising image?
• How do formal ambassador deals compare with an artist becoming a store’s de facto face?

What do you think? Share your reaction, keep it respectful, and label anything unconfirmed as speculation.