KATSEYE’s Daniela Avanzini Leads Lounge’s New CAST Campaign

KATSEYE member Daniela Avanzini is the first featured talent for CAST by Lounge, a new creative platform from the British lingerie-turned-lifestyle brand. The initiative spotlights women and their individual styles, and its opening campaign presents Avanzini in a series of intimate portraits.

The images use close-up shots, editorial poses and deliberate framing to emphasize shape and movement. Avanzini said she welcomed the chance to show a more personal side of herself than fans may see through KATSEYE, and noted that she felt at ease during the campaign. Two featured items are Lounge’s Balconette Bra and ContourSoft Leggings.

Lounge was founded in 2016 with a focus on combining comfort and sexiness. It has since grown from lingerie into clothing, shoes and bags, while continuing to emphasize fit. CAST follows the brand’s collaboration with Emily Ratajkowski last year. The new platform places individuality at its center and does not present a single definition of womanhood.