KATSEYE’s Yoonchae Named Dr. Jart+’s First North American Ambassador

Dr. Jart+ has chosen Yoonchae of KATSEYE as its first North American brand ambassador. She will also appear as the face of the Korean skincare brand’s latest campaign for its Premium BB Cream SPF 30. Dr. Jart+, which was founded in Seoul, describes the partnership as part of its history of working with Korean artists.

The campaign centers on the product, which combines skincare and makeup. The cream has been reformulated with 2 percent niacinamide and glycerin. Dr. Jart+ says it is designed to moisturize, support the skin barrier and provide SPF protection, while offering all-day coverage and a natural glass-skin finish. The product is also credited with introducing BB cream to the U.S.

In a press release, Yoonchae said that skin care is part of looking after herself, and that she appreciates a straightforward routine that helps her feel comfortable and confident. Dr. Jart+ framed the collaboration as bringing together its skincare background and Yoonchae’s perspective on individuality and self-expression. The announcement focuses on both the artist’s ambassador role and the featured BB cream campaign.