RESCENE Leads October Singer Brand Reputation Rankings

The Korean Business Research Institute has released its October brand reputation rankings for singers, with RESCENE maintaining the top position. The group recorded a brand reputation index of 9,540,370 for the month, according to the announcement.

The rankings were based on an analysis of four measures: media coverage, consumer participation, interaction, and community awareness. The institute used big data gathered between September 24 and October 24 to assess those areas and determine the monthly list.

The announcement identifies RESCENE as the leader and reports its October index. Brand reputation rankings are compiled from the stated data categories, rather than being presented in the source as a measure of music sales or chart performance. The source does not provide further ranking positions or index figures in the information available here.