Four Major K-Pop Agencies Reportedly Skip New Grammy Category

Hybe, SM Entertainment, JYP Entertainment and YG Entertainment have reportedly chosen not to submit their artists for the Grammy Awards’ newly created best Asian pop music performance category. The reported decision involves K-pop’s four biggest entertainment companies and expands the discussion around the new award category.

The category’s creation has drawn attention to how Asian music is distinguished from the broader pop field. BTS previously raised concerns publicly about that separation, and the agencies’ reported choice adds to the discussion. The source does not specify whether each company gave a reason for not submitting artists, or which artists might otherwise have been considered.

The development follows earlier attention to the category involving BTS and Stray Kids, according to the source. It frames the agencies’ reported decision as part of a wider conversation about how the Grammys classify Asian pop music. No further details about submissions or the companies’ positions are provided.