JISOO Leads Salomon’s ‘IN THE OPEN’ Fall/Winter 2026 Campaign

JISOO is the face of Salomon’s Fall/Winter 2026 “IN THE OPEN” campaign, marking her first global campaign for the brand since becoming an ambassador earlier this year. The project was filmed across South Korea, connecting Seoul’s city scenery with parks, trails and more secluded outdoor locations.

The campaign uses rain, fog, wind and forest settings to present winter as an environment that can change from one moment to the next. Its footwear capsule includes three XT silhouettes: the XT-6 Protective, updated with ripstop materials and textured details; the XT-Whisper GORE-TEX, which adds weather protection to the lightweight design; and the XT-4 OG GORE-TEX, inspired by Salomon’s trail-running archive.

JISOO said she prefers light, comfortable movement in daily life and appreciates footwear that works for both everyday outfits and outdoor activities. The campaign emphasizes versatility between urban streets and mountain trails. The collection is scheduled for a global launch through Salomon’s website on October 7.